Trademark Attorney in Roseville, CA
Trademark searches, USPTO applications, and brand protection for California business owners — so the name you’re building can’t be taken out from under you.
- Licensed Since 2016
- USPTO Trademark Filing
- Flat-Fee Pricing
- Free Consultations
A Name That’s Available in California Isn’t Necessarily Yours
Most small businesses skip the trademark search entirely. They pick a name and start operating. The name might be available as an LLC name with the California Secretary of State — but that says nothing about whether it’s available as a federal trademark.
The other common mistake is choosing a generic or descriptive name. It’s fair use to describe what you do, which means descriptive names can’t be protected. Brandon can’t trademark “California Business Attorney” — that’s just a description of the service.
A knockout search before you commit can save tens or hundreds of thousands of dollars in rebranding, legal fees, and damages down the road.
- Operating under a name that’s already a federal trademark
- Building a brand around a generic or descriptive name that can’t be protected
- Expanding to new markets without federal protection
- Confusing copyright with trademark — they work very differently
How BJS Law Protects Your Brand
From the first availability search to a registered federal mark, Brandon handles trademark work the way a business owner needs it — clearly priced and explained in plain English.
Trademark Knockout Search
An automated review of current USPTO filings plus an online search of domains, social media, and keywords. It’s highly accurate at identifying major threats to a brand. We then analyze the findings through the lens of USPTO registration and give you a clear recommendation or approval rating.
USPTO Trademark Application
We file your application and monitor it through registration, including basic USPTO correspondence. The mark is filed, assigned to an examining attorney, and either advances to publication or receives a Non-Final Action we help you understand.
Cease & Desist and Early Disputes
If someone infringes on your mark, the first step is a cease-and-desist letter putting them on notice. We handle early-stage trademark disputes and cease-and-desist matters.
State vs. Federal Strategy
A state trademark only protects you within California. A federal mark carries the nationwide rights of the Lanham Act. We help you decide which fits — federal for interstate ambitions, state for locally focused businesses.
IP Clauses in Business Contracts
Trade secrets and intellectual property protection are built into our contract work — so the ideas, processes, and brand assets inside your agreements are protected too.
Why Roseville Business Owners Choose BJS Law
A True Knockout Search
Our search isn’t a quick database glance. It reviews current USPTO filings plus domains, social media, and keywords, then analyzes the findings through the complex lens of USPTO registration — so you get a real recommendation, not a guess.
Plain-English Guidance
Trademark law is technical. Brandon explains what the findings mean, whether your brand is obtainable, and what each step costs — in language a business owner can actually act on.
Trademark Work in Context
Because BJS Law also handles your contracts and entity, trademark strategy stays connected to the rest of your business — including the IP and trade-secret clauses inside your agreements.
Conflicts Found Before They Cost You
Catching a conflict upfront saves tens or hundreds of thousands of dollars in rebranding, legal costs, and damages later. Knowing early is the whole point.
“I was in need of a business attorney in Roseville for a trademark situation and Brandon Smith got the job done! Very knowledgeable in business law, and able to explain everything in an easy and understandable way.”
— Adam Levy, Revenue Clicks Marketing
Clear, Flat-Fee Trademark Pricing
Trademark work is quoted upfront. You’ll know the scope and the price before anything is filed. For every state and federal fee behind those numbers, see how much a trademark costs in California.
Trademark Search
- Automated USPTO filing review
- Domain, social media & keyword search
- Knockout analysis for major conflicts
- Registration recommendation & approval rating
Trademark Application
- USPTO application filed
- Monitored through to registration
- Basic USPTO correspondence included
- Guidance through publication & opposition
The application fee does not include drafting responses to a Non-Final Action; those are quoted separately based on complexity.
Frequently Asked Questions
What’s the difference between a state and federal trademark?
A state trademark only applies within California. A federal trademark carries the rights and protections of the Lanham Act nationwide. Federal registration is preferred — and usually the only one filed — if you have interstate ambitions. A state mark can be a good middle ground for locally focused, state-licensed service businesses.
When should I file for a trademark?
It’s case by case. If you’re a service business with no plans beyond your local market, a trademark may not be necessary. As soon as you have ambitions beyond the local market, a trademark needs to be part of the conversation.
What does a trademark search actually check?
Our knockout search reviews current USPTO filings and searches domains, social media, and keywords. It’s very accurate at identifying major threats. We then analyze the results through the lens of USPTO registration — a complex process — and give you a recommendation.
What does the $1,500 application fee include?
It covers filing your application and monitoring it through registration, including basic USPTO correspondence. It does not include drafting responses to a Non-Final Action — if the examining attorney raises issues, those responses are quoted separately based on complexity.
Do you handle copyrights too?
We focus strictly on trademarks. Copyright works very differently — publication generally means a copyright already exists. Many business owners confuse the two, and we’re happy to point you in the right direction.
Do your monthly counsel plans cover trademark work?
No. Trademark search and registration are always priced separately from the $99 and $149 monthly counsel plans.
Protect the Brand You’re Building
Before you print another sign or launch another campaign, find out whether the name is actually yours to own.